The Evolution of the Mobile Internet
by
Steve Mandeson
Ericsson predicts that by 2004, there will be as many as 600 million users of mobile Internet services. This means that more people will use mobile Internet than fixed Internet. The market is already taking off. Some eight billion SMS messages are sent worldwide every month. In Japan, there are more than ten million users of the iMode service - which is comparable with basic WAP service - and each week another 150,000 new iMode users are added.
In a few years, many of us will wonder how we managed without the mobile Internet: it will become an invaluable part of our everyday lives. Giving us more - and smarter - ways to keep in touch with friends, family and colleagues, empowering us to make fast, yet well-informed business decisions, giving us instant access to information and services and allowing us to purchase the things we need or desire. All in a handy, pocket-sized device.
The three waves of mobile surfing
Ericsson sees three distinct, but related, waves in the evolution toward true mobile Internet services.
"Cutting the cord"
The first wave, already established, is making our familiar on-line services mobile - "cutting the cord" of the Internet. An example is using a laptop computer together with a mobile phone to send and receive e-mail or surf the Net. Users can access Internet-based services at the airport, on a train, or in the park.
"Internet in the pocket"
The second wave, which has already begun, brings Internet services to pocket mobile devices. Applications are specially adapted to work on mobile devices with small screens, for example, using Wireless Application Protocol (WAP). While this wav
e brings full, convenient mobility, it is still largely based around "traditional" Internet services, such as on-line banking, e-mail and web access.
"True mobile Internet"
In the third wave, the full potential of the mobile Internet is realized. Services, applications and content are centered around the mobility, location and situation of the user - they become "situation-centric".
This intelligence can be used to create highly valuable, personalized services. For example, as you are walking along a town center street, your mobile device could flash a message saying "It's your mother's birthday in a week's time, and the department store two blocks down the street has a special offer on perfume". Such a service can be offered based on information about your current location, diary entries and personal preferences. It could even give you directions to the shop, and you could use your mobile device to pay for the perfume.
Mobile devices will become indispensable tools that enhance our daily lives. Services will be relevant, useful and timely.
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Ericsson predicts that by 2004, there will be as many as 600 million users of mobile Internet services. This means that more people will use mobile Internet than fixed Internet.
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