Ericsson T20 Mobile Phone
by
Steve Mandeson
Wear it the way you want to. The Ericsson T20 lets you show who you are. It lets you chat with whoever you want, whenever and wherever via SMS or WAP. Attach the FM radio or MP3-player to it and dig your favourite beats. The Swatch® Internet time helps you organise yourself and keep up with the pace without having to worry about time differences and daylight saving. The global launch of the T20 took place at exactly @480 beats in London (10.32 am), Stockholm (11.32 am) and Helsinki (12.32 am). In Internet time, there is no day or night, there are no time zones or geographical borders. Internet time was invented by Swatch and is based on one global time zone for all Internet users.
"Swatch Internet Time has changed the way web-surfers world-wide think about time, giving them a revolutionary tool to come together, play, chat and communicate," said Mr G. Nick Hayek Jr, Delegate of the board of directors of Swatch SA. "Mobile phones are obviously one of today's primary communication tools and we are very happy that Ericsson is embracing the Internet Time revolution in their new product," said Mr Hayek Jr.
What? WAP!
Why limit yourself to using the Internet when tied to your desk? With the help of circuit-switched WAP, the T20 not only lets you read your horoscope, get up to date information about chilling clubs and the hottest movies but it also makes this phone the ultimate mobile chat-tool. Swedish company Mgage Systems recently launched Mobile Chat and Mobile E-card applications for WAP. Mobile Chat is a real time chat service that can be used from WAP phones as well as over the Web. Simply log on to a WAP chat-room and start chatting with people from all over the world. Remember that strangers are just friends you don't know! When you find a group of people who you like particularly, just suggest a sealed-off chat-room or use the SMS-groups and templates available in the T20 and continue your discussions. This chat certainly doesn't limit you and your newly found friends in any way, everyone can have any kind of phone they prefer, the only requirement is WAP and the only important thing is that you have fun.
Tune in and dig. Ericsson likes music.
As you probably won't let go of the T20 once you get hold of it, it is a good thing that you can use it for other things than communicating. Attach the Ericsson FM radio and tune in to news, music, gardening programmes or sports. Or attach the Ericsson MP3-player and listen to your favourite tunes - just remember to avoid downloading illegal music.
"During the recording of our last album 'Saints and Sinners', we regularly surfed the web between takes to keep up with the latest music news and chat to friends. It's gonna be really great to now be able to do all that directly with this new Ericsson-phone", said Shaznay Lewis of All Saints.
Designed to touch your senses. Available before year-end.
Everyone who picks up the phone notices that it fits unusually well in the hand but also in a jeans-pocket or in a handbag. The Ericsson T20 will be available starting in November 2000, in a range of vibrant colours chosen to create intensity of form and a strong visual impact. New methods of working with materials and colours have resulted in a phone that carries a particularly strong personality.
"The T20 is the result of Ericsson listening to young consumers", said Jan Ahrenbring, Vice President, Marketing and Communications at Ericsson. "Communication, personal expression, music, the Internet and fashion are all important aspects of their lives and all that is represented in the charming T20", said Ahrenbring.
Show your personality. Ericsson likes to accessorize.
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hen developing the T20 and made it possible to attach carrying straps to it. Pick your favourite fashion brand or why not make your own straps and bags for the T20. Ericsson asked some friends at Acne and DiscoSthlm to come up with ideas on how they would like to wear their T20. The results were metallic straps with tags but also a pouch inspired by a classic Swedish glove from the north, used by the Swedish military and generations of snowman-building kids, the Lovika glove.
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Wear it the way you want to. The Ericsson T20 lets you show who you are. It lets you chat with whoever you want, whenever and wherever via SMS or WAP.
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