Men's Suits Are Back
by
Nicole Ford
Men's suits are staging a comeback and this resurgence is being driven by men who are increasingly knowledgeable and fashion conscious. That's also the perspective of Doug Ewert, head merchandiser for Men's Wearhouse, North America's leading specialty men's apparel retailer with 600 stores in the U.S. and Canada.
"Our suit business is very strong this year," said Ewert, vice president and general merchandising manager at Men's Wearhouse. "A number of fashion trends seem to be driving this growth. In addition, our customers are clearly more educated about their clothing purchases and more
quality conscious than they've ever been," he added.
"While we know from the growth of our own business/casual clothing sales that men are not wearing suits as often as they used to, it's clear that they are seeking a dressier, more fashionable look when they do wear a suit," Ewert said.
Leading the growth of suit sales are three and four-button suits which Men's Wearhouse began carrying two years ago. In addition, men are choosing dressier colors, such as black and charcoal gray, and even the three-piece vested suit is experiencing a comeback.
"This year, three and four button suits will account for more than one-third of our suit sales; they were less than ten percent two years ago. Men are also going with a dressier, darker look,
perhaps tied to the millennium," Ewert said.
In addition, consumers are benefiting from a two-year stabilization in the prices of fabrics used in making suits. "We are able to continually improve the quality of our merchandise while maintaining our everyday low prices," Ewert said.
Is this upturn in suit sales a short-term phenomenon? Ewert thinks it will continue, driven by the emergence of the soft look, which is transitioning from business/casual sport coats to suits. "Men are beginning to wear suits that have a softer look and feel. The suit jackets are less constructed with only a little padding in the shoulders and chest pieces and more fitted to the body. We believe these softer suits will start to be a larger part of men's wardrobes," Ewert stated.
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