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:: The brave pig
JoAnne Altsman, 57, of Beaver Falls, Pittsburgh, began having a heart attack in her holiday trailer on Presque Isle in Erie, Pennsylvania, on 4 August 1998. Her American Eskimo dog, Bear, did nothing but bark and break a bedroom window; but LuLu, her Vietnamese pot-bellied pig, rose to the occasion.

:: The doe is patroling
Mopsy The Rabbit, a two-year-old Orange Rex doe, landed a burglar in court after raising the alarm by frantically thumping with her foot during a break-in at her owners' house in Fetcham, Surrey, on 30 June.

:: Strucked by lightning
Viewers watching the last 12 minutes of a televised Castle Premiership football match between the Moroka Swallows and Jomo Cosmos in the George Gogh Stadium, Johannesburg, saw a group of players collapse suddenly after being struck by lightning.

:: Frog shower
An unnamed pensioner called the Meteorological Office at Bracknell on 4 March to inform them that an early-morning shower over her house in Shirley, Croydon, south London, had been accompanied by a large number of dead frogs, which were scattered over her garden, her neighbour's house, and nearby streets.

:: The Crocodiles
Whatever devastated the terrestrial environments 65 million years ago and exterminated the dinosaurs, it failed to force into extinction the ultimate survivors, the Crocodiles.

:: Shark Attack!
The first sharks appeared on earth about 400 million years ago. Today there are more than 360 known species of sharks.

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Create Advertising That Sells


 by
Gregory Grant
Every ad you run must result in increased sales and profits and an enhanced image for your company. A well-planned and properly executed marketing program is very important. Be on your way to advertising success, is not a simple task. You should eliminate the most common and costly errors if you want to beat your competition.
The customer wants to know what your product or service could do for him. First of all you should hit your prospects attention with live colors, pictures and a powerful headline. Then you should take the fear out of the purchase using solid guarantees. Show testimonials from satisfied customers or use success stories. You build interest in your product or service (and the desire to buy your product or service) by making the customer a compelling offer and by describing as many benefits as possible in simple and interesting terms.
Experiment with the different media types. Your expenses are starting to run high if you are doing all together. For example, for the promotion of your website the first choice is web advertising. If you figure your advertising costs on the basis of cost per person reached, Internet advertising can actually cost less than magazines and you get a detailed breakdown of how many people have actually seen and clicked on your ad.
Sexbuzz Magazine has a highly desirable target audience and delivers an unrivaled advertising performance. This doesn't mean that a campaign of a pet shop will have the same good results as a campaign of Mercedes. However, Internet gives you the opportunity to experiment. You can start with $350 buying 10.000 banner impressions from Sexbuzz.com and with some dollars you are getting the best reporting capabilities available in the market. An advertiser could learn the same day if a campaign on Sexbuzz.com has the wanted results spending only $350. But magazine advertising is not cheap, if you don't pay attention to the demographic data you will spend several thousand dollars for nothing.
Eliminate the most common and costly advertising errors. Use a strong message promoting your business. Never let it escape the minds of your prospects and customers and you'll see your business grow far ahead of your nearest competitor.
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