Technology


    To best meet the specific needs of our clients, Sexbuzz.com is using adMonitor, L90's proprietary ad tracking and serving solution. adMonitor is an entirely Web based solution featuring real-time reporting, customizable delivery of reports, real-time campaign optimization and inventory management, as well as online consumer profiling and targeting capabilities. For advertisers requiring comprehensive proof of ROI, L90 has developed ClickTrack™, adMonitor's transaction and purchase tracking component. ClickTrack™ offers ROI tracking that extends beyond the initial click-through, pooling data from the entire duration of a campaign. If a consumer clicks through to a Web site, leaves and returns two weeks later, adMonitor will track and deliver the results. Further, ClickTrack™ can follow the most advanced Internet advertising tools, including rich-media, E-mail advertisements, pop-up boxes, audio/video streams, interstitials, Enliven, JavaScript, and cgi banners.

    A second-generation solution, adMonitor's architecture supports customized tracking and targeting of sophisticated Internet advertising tools and specialized advertising campaigns that go beyond traditional banner advertising, while maintaining consumer targeting and traditional serving capabilities. adMonitor's advanced software lets clients adjust targeting criteria in real-time and view the results immediately. In addition, its powerful report engine will send customized reports to multiple individuals on the day and time specified by each user. Report formats can be customized to fit the individual needs of each client, and are accessible via any Internet location or Palm VII™ worldwide. Delivery formats include Excel, E-mail, Online Text/Graphics and HTML. Consumer targeting capabilities within adMonitor can be broken into six major categories: technology (operating system, ISP, browser type), business (company revenue, size, web site, web page), geography (country, state, zip code area code), behavioral (keyword search, user registration profile, time of day, day of week), content (search keywords, phrases, page content, categories) and demographics (IP address, specific domains, affinity targeting, client defined profiles).

    The system is housed in multiple Exodus Communications™ (NASDAQ: EXDS) data centers nationwide ensuring high-performance connectivity, bandwidth and systems management, with 24-hour monitoring, and physical and electronic security.