| Gender |
| Male |
92% |
| Female |
8% |
| |
| Age |
| 18 - 24 |
38% |
| 25 - 34 |
44% |
| 35 - 44 |
12% |
| 45 - 54 |
5% |
| 55 and over |
1% |
| Average age of user: |
27 |
| |
| Education |
| High School or less |
10% |
| Some College |
27% |
| Bachelor's Degree |
39% |
| Post Graduate |
24% |
| |
| Marital Status |
| Married |
46% |
| Single |
54% |
| |
| Children in Household |
| 0 |
66% |
| 1 |
26% |
| 2+ |
8% |
| |
| Household Income ($U.S. dollars) |
| Less than $35,000 |
15% |
| $35,000 - 49,999 |
21% |
| $50,000 - 74,999 |
25% |
| $75,000 - 99,999 |
15% |
| $100,000 - 149,999 |
14% |
| $150,000 and over |
10% |
| Median Income |
$63,584 |
| |
| Employment Status |
| Employed Full Time |
62% |
| Employed Part Time |
8% |
| Student |
14% |
| Retired |
1% |
| |
| Occupation |
| Professional/Manager |
41% |
| Sales/Retail Sales |
4% |
| Service/Labor |
8% |
| Secretarial/Clerical |
4% |
| Self-employed |
17% |
| |
| Automobile Ownership |
| 1 Car |
60% |
| 2+ Cars |
14% |
| Were Purchased New |
52% |
| PTB New Car |
32% |
| |
| Home Ownership |
| Own |
63% |
| Rent |
36% |
| Other |
1% |
| Planning to Change House |
8% |
| |
| Internet Experience |
| under 6 months |
11% |
| 6 months - 1 year |
14% |
| 1-2 years |
18% |
| 2-3 years |
32% |
| 3+ years |
25% |
| |
| Primary Net Connection |
| At home |
60% |
| At work |
39% |
| Other |
1% |
| |
| Web Activities |
| Visited other entertainment sites in last six months |
87% |
| Visited other entertainment sites in last seven days |
42% |
| Visited technology sites in last six months |
49% |
| Visited technology sites in last seven days |
28% |
| Bought a product from a Web site in last 6 months |
54% |
| PTB a product from a Web site in the next 6 months |
51% |
| |
| Movies Interest |
| Attend movies once a week or more |
24% |
| Attend movies once a month or more |
47% |
| Watch rented videos once a week |
32% |
| Watch owned laser/videos once a week |
18% |
| |
| Music Interest |
| Attend live music performances |
42% |
| Bought a cd in last six months |
86% |
| Bought a cd last month |
21% |
| Bought more than a cd last month |
15% |
| |
| Plan to buy Technology Goods (in next 12 months) |
| PC peripherals |
52% |
| Video equipment |
19% |
| DVD players |
18% |
| Television equipment |
15% |
| Video camera |
6% |
| Emerging TV technology |
4% |
| |
| Technology Goods Visitors Own |
| VCRs |
97% |
| Personal Computer |
89% |
| CD players |
82% |
| Personal stereos |
71% |
| Component audio systems |
59% |
| Video game systems |
42% |
| Camcorders |
40% |
| |
| Sports Activities |
| Participated in sports activities |
80% |
| Gym |
56% |
| Jogging |
40% |
| Backpacking/Hiking |
34% |
| Play golf |
26% |
| Boating/Sailing |
22% |
| Bicycling |
21% |
| |
| Other Activities |
| Dine out |
80% |
| Play video/PC games |
64% |
| Cook for fun |
24% |
| Go to live theater |
16% |
| |
INTRO
DEMOGRAPHICS
